E-mail marketing firm Experian CheetahMail, has named retail executive Yun-Hui Chong vice president of Strategic Services. Chong comes from Spiegel Brands, where she was vice president of e-commerce.
In her new role, Chong will customize plans and develop integrated strategies for marketer clients.
The Strategic Services group uses CheetahMail`s and Experian Marketing Services` reporting and analytical tools, such as demographic and behavioral data and analytics, to help clients create personalized e-mail marketing programs.
"The industry is growing in complexity and with the proliferation of new channels and access to so much data, it is important that marketers have on-demand access to analytical and strategic experts who can help evolve their email programs for improved customer engagement and ROI maximization," says Matthew Seeley, president of data management for Experian Marketing Services. "The addition of Yun-Hui to the Strategic Services team, along with her understanding of the digital landscape and her innovative and customer-centric approach to marketing will greatly benefit our entire client portfolio."
Chong has more than 14 years experience in e-commerce and multichannel marketing, including merchandising, planning, web site operations and business development. She has worked with such retailers as Victoria`s Secret Direct and Spiegel Brands. At Spiegel, she oversaw the launch of the Newport News e-commerce web site and developed and expanded online marketing programs to help keep existing customers and acquire new ones.
"I`ve had the advantage of experiencing the dedication Experian CheetahMail exhibits in helping clients effectively connect with their customers on a truly one-to-one level," says Chong. "As a former client, I`m excited to be part of such a well-positioned, client-centric organization, and I look forward to strategically positioning today`s leading brands to effectively deepen and grow the lifetime value of their customers."
CheetahMail works with such online retailers as Borders Books and Discovery Communications, No. 183 in the Internet Retailer Top 500 Guide.