There’s no indication that U.S. Internet users’ seemingly insatiable demand for online videos is waning. U.S. Internet users viewed 14.8 billion online videos in January, comScore Inc.’s Video Metrix service reports, up 4% compared to December.
More than 147 million U.S. Internet users watched an average of 101 videos in January, spending 5 hours and 56 minutes with them.
YouTube hosted 100 million monthly visitors for the first time in January and accounted for 6.4 billion of the videos that consumers viewed.
Other leading video sites are Fox Interactive Media, which ranked second with 552 million videos viewed, followed by Yahoo Sites with 374 million, Viacom Digital with 288 million and Microsoft sites, with 267 million.
ComScore also reports that 54.1 million viewers watched 473 million videos on MySpace.com. The average online video is 3.5 minutes long, up from 3.2 minutes in December.
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