Customer-Centric Communities Help eMarketers Use Social Networking Sites to Build Brands, Gain Customers, and Increase Customer Loyalty
SOUTHPORT, CT – March 4th, 2009 – eWayDirect, a full-service emarketing provider, today announced the addition of customer-centric social networking communities to its Direct|Connect platform. The new platform does not use the same social networking strategy as Facebook or MySpace; instead, eWayDirect offers private branded communities that enable companies to stay in touch with their customers, establish trust, and use viral growth to bring new customers on board.
eWayDirect’s new platform addition starts with the creation of a community landing page. The client company can then invites subscribers to join its community by sending out email invitations and by posting invitations on its website and/or as part of ongoing advertising campaigns. When people accept the offer to join the community, they receive their first alert and are given a tour of the community. Part of this introductory period includes giving new community members invitations to send to their friends, family, and business associates to join their personal company-branded networks.
As they become involved in the community, members use community tools to share content, photos, and files with other members of their personal networks.
“We’ve found that people respond with great enthusiasm to this opportunity,” says Neil Rosen, president and CEO of eWayDirect. “The concept works for ecommerce sites, nonprofit sites, even political-action sites. Communities are created and then grow virally while still maintaining the company’s branding and contact with its products or services. We’ve seen some terrific results already.”
The social networking tool is just one of many applications that are available at no extra cost for clients using the Direct|Connect platform. For more information visit www.ewaydirect.com.
eWayDirect, Inc., is a full-service emarketing service provider offering proprietary Internet-based software applications that help marketers communicate effectively with customers and prospects to maximize brand recognition, sales, and customer relationships. The company’s emarketing suite includes tools designed to optimize the conversion of prospects to customers, customers to frequent buyers, and frequent buyers to enthusiasts; assist marketers in reengaging non-responsive customers; provide search marketing services including search engine optimization, paid search marketing, and a special article placement service; and more. The company is privately held with offices in Southport, CT, and Raleigh, NC. For more information visit www.ewaydirect.com
Press Contact: Belinda Banks, SSPR, 609 750 9110, Belinda@sspr.com