In its second-largest acquisition, Amazon buys the company for $970 million.
In a bid to go where its customers are, VistaPrint reaches out to engage them through a blog, Twitter and Facebook.
Online printing and web site services company VistaPrint has expanded its presence to multiple online social venues. It’s offering advice on small business marketing through a new blog, as well as daily deals and news to subscribers through RSS feeds and pages on social network Twitter.
It’s also launched a company page on Facebook where visitors can swap stories and design tips with others, upload videos showing how they use VistaPrint products and learn of weekly discounts.
VistaPrint says the goal is to engage customers in online conversations about the brand and its products as well as to offer information about its company beyond its web site.
“VistaPrint has a very strong presence in the traditional online space as an e-commerce compamy,” says Trynka Shineman, chief marketing officer for VistaPrint North America. “However, as the Internet evolves, and new trends emerge, we need to tap into the vast knowledge of our customer base to help them fulfill their goals and needs. We look forward to hearing more from our customers in the coming months.”
VistaPrint’s social initiative also supports the company’s recent move beyond printed products and into e-commerce services for retailers. The company is selling a hosted and customizable three-page web site. Businesses can select their own domain names and design their sites using VistaPrint’s online design studio.
The company says interacting with its customers in social venues allows it to expand customer support -- for example, by informing them of upcoming educational webinars. “As the company grows, so does our expertise in small business issues like marketing and design. We want to share that expertise with our customers because one of the things they have told us they want is knowledge,” says a company spokesman.
VistaPrint is No. 57 in the Internet Retailer Top 500 Guide