Multichannel movie and game rental retailer Blockbuster Inc. is launching a pilot program that allows customers to rent video games as part of their online subscription plans. Customers of Blockbuster’s Total Access plan can choose video games online for such game consoles as the Nintendo Wii, Sony Playstation and Microsoft Xbox, which will then be delivered to their home.
“Plus, according to their plan, they`ll continue to be able to exchange their by-mail rentals both for free in-store movies as well as half-price in-store game rentals. A combination video game and movie online offering--with in-store exchange privileges--is a tremendous value and convenience offering not available through anyone other than Blockbuster,” says Bob Barr, vice president and general manager, Blockbuster.com.
Total Access plans start at $3.99. Blockbuster is No. 35 in the Internet Retailer Top 500 Guide.
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