Buy.com Selects Webloyalty’s Lift Media

NORWALK, CT, February 24, 2009 – Webloyalty (http://www.webloyalty.com), a leading provider of incremental revenue for online businesses, today announced that Buy.com, a leading e-commerce company with more than 12 million customers, is partnering with Webloyalty to implement its new Lift Media solution for e-tailers. The solution is designed specifically for e-commerce companies looking to increase purchase conversion rates and decrease instances of site and shopping cart abandonment.

"Buy.com is committed to presenting the most compelling offers to our millions of customers on an unremitting basis. We constantly look for new and innovative solutions, such as this, to optimize our traffic and improve conversion rates. Buy.com looks forward to exploring all the innovative options offered by Webloyalty’s Lift Media solution,” said Jeff Wisot, Vice President, Marketing, Buy.com.

In a survey of U.S. consumers who recently made a considered purchase, Forrester Research calculates the percentage of consumers who started their research online, researched the product online only and then went on to make a purchase to be 23 percent (“How Consumers Actually Shop for Retail Products Across Channels,” May 2008). This is at a time when the cost of acquiring new customers is on the rise. Forrester Research estimates that overall corporate spending on a customer-facing online presence rose from $39 million in 2007 to $42 million in 2008. (“The Cost of eBusiness Operations and Customer Acquisition,” June 2008)

Webloyalty is helping e-tailers address these and other challenges with its Lift Media solution and the introduction of its Lift Media Charter Program.

"Webloyalty is defining and delivering the next-generation of e-tail solutions as part of its commitment to be the leading provider of incremental revenue for online businesses,” said Rick Fernandes, CEO, Webloyalty. “In an ordinary economic climate, retail is a cut-throat industry. Online consumers vote with their clicks. Addressing issues such as marketing costs and conversion rates will drive better results. Merchants involved in our Lift Media Charter Program will help create the solutions that provide a competitive advantage.”

The Webloyalty Lift Media Charter Program
The Webloyalty Lift Media Charter Program was designed for e-commerce visionaries looking for innovative solutions to reduce site and shopping cart abandonment and to increase purchase conversion rates.

The program focuses on Webloyalty’s Lift Media solution which enables consumers to make purchases for free, or at significant discounts, by agreeing to try or purchase one of hundreds of products and services offered by Lift Media advertisers. The solution benefits consumers who receive value-added purchase options as well as merchants who capture abandoned sales and elevate their conversion rates.

Charter program participants are etailers committed to increasing customer acquisition effectiveness while enhancing the overall buying experience for their customers. Participants will receive a variety of services including Lift Media’s commitment to investment spend in testing and in campaign optimization efforts while providing detailed reporting and program performance analysis for each implementation option.

About Webloyalty
Webloyalty (http://www.webloyalty.com) provides more than 150 e-commerce sites with solutions for generating incremental revenue by driving traffic, minimizing site and shopping cart abandonment, offering alternative payment methods, cross-selling additional merchandise and encouraging repeat business. Headquartered in Norwalk, Connecticut, Webloyalty has more than 475 employees in 8 different locations across the US and in Europe.

Additional information on Webloyalty is available at www.webloyalty.com. For customer service inquires, please contact 1-800-732-7031 or customerservice@webloyalty.com.

Press Contacts:
Beth Kitchener
Webloyalty
Tel - 203-295-2624
Email beth.kitchener@webloyalty.com