February 23, 2009, 12:00 AM

Furniture.com builds a partnership with U.K.’s mydeco.com

Furniture.com, which channels online sales for more than 1,000 retailers, has entered a business development partnership with London-based mydeco.com, a home furnishings e-marketplace that forwards sales to more than 750 retailers.

Katie Evans

Managing Editor, International Research

 

Furniture.com Inc., which channels online sales for more than 1,000 retailers, has entered a business development partnership with U.K.-based By Design Limited’s mydeco.com, a home furnishings e-marketplace that forwards sales to more than 750 retailers.

The two companies will participate in such initiatives as links to each other’s web sites, banner ads and promotional messaging to increase traffic and sales and drive up brand awareness, the companies say.

“By offering consumers unrivalled product selections, a virtual community, professional design advice and unique room-planning tools, mydeco.com is transforming the interior design world,” says Carl Prindle, president and CEO of Furniture.com. “After less than two years in business, mydeco.com has established a significant and unique presence in the world of online furniture shopping, making them a valuable partner for our international business development. We look forward to collaborating with mydeco as we pursue common goals of uniting consumers with home furnishings retailers.”

Furniture.com and mydeco.com operate under different business models. Furniture.com provides the online shopping cart and fulfillment services on behalf of its retailer clients. Mydeco.com forwards online shoppers to the e-commerce web sites of its client retailers, including the U.K.-based sites of eBay.com and Amazon.com. Under the partnership, Furniture.com hopes to build on its services to the European market and mydeco.com expects to build its brand identity in the U.S., the companies say.

Mydeco was launched in 2007 by the founders of travel services site lastminute.com

Furniture.com, No. 164 in the Internet Retailer Top 500 Guide, was relaunched in 2001 by Prindle after having operated as a direct-to-consumer online retailer from 1998 to 2000.

 

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