February 20, 2009, 12:00 AM

Yahoo shows gains in U.S. Internet search market, comScore reports

Supporting the argument that online marketers should use more than one search engine, the number of searches by U.S. consumers on Yahoo rose 10% in January over the prior month, while market leader Google’s total rose 5%, comScore reports.

Supporting the argument that online marketers should use more than one search engine, the number of searches by U.S. consumers on Yahoo rose 10% in January over the prior month, while market leader Google’s total rose 5%, comScore reports. The average December-to-January increase among search engines tracked by comScore was 7%.

Yahoo increased its market share slightly to 21% in January from 20.5% in December among what comScore views as the five core search engines: Google, Yahoo, Microsoft, AOL and Ask Network. Google’s share among these engines dipped to 63% in January from 63.5% in December.

U.S. consumers conducted a total of 19.98 billion Internet searches among engines comScore tracked in January, up 7% from 18.69 billion in December, comScore says. The five core search engines accounted for more than two-thirds, or 13.5 billion, of the January searches, up from 12.7 billion in December.

Following are the five core search engines with their number of January searches in millions, change from December, and market share among the core engines:

  • Google Sites, 8,497, 6%, 63%
  • Yahoo Sites, 2,836, 9%, 21%
  • Microsoft Sites, 1,136, 8%, 8.5%
  • AOL LLC, 520, 9%, 3.9%
  • Ask Network, 497, 2%, 3.7%

    Following are all the search engines comScore tracked in its report with their number of January searches in millions (with total and sub-group figures for Google, Yahoo, Microsoft, AOL, Ask and Fox Media) and change over December:

  • Google Sites, 11,714, 5%
    Google, 8,731, 6%
    YouTube/All Other, 2,983, 3%

  • Yahoo Sites, 2,979, 10%
    Yahoo, 2,952, 10%
    All Other, 27, -4%

  • Microsoft Sites, 1,188, 9%
    MSN-Windows Live, 1,084, 9%
    Microsoft/All Other, 104, 9%

  • AOL LLC, 781, 6%
    AOL Search Network, 452, 7%
    MapQuest/All Other, 329, 4%

  • Ask Network, 645, 4%
    Ask.com, 317, 3%
    MyWebSearch.com/ All Other, 328, 5%

  • Fox Interactive Media, 558, 6%
    MySpace, 550, 7%
    All Other, 8, -20%

  • eBay, 541, 8%
  • Craigslist.org, 497, 28%
  • Amazon Sites, 196, -4%
  • Facebook.com, 195, 21%

    ComScore includes eBay, Amazon, Craigslist and Facebook on this list, even though they don’t provide Internet search beyond their own sites, because they support search activity that can be monetized through the sale of products found on these sites, comScore senior analyst Andrew Lipsman says.
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