February 18, 2009, 12:00 AM

Select Shops cites better brand recognition for 33% online sales boost

Even in a tough economic climate, Select Shops, operator of SelectBlinds.com, has grown sales in 2008 by 33% to $34.1 million due in part to better brand recognition.

Mark Brohan

Research Director

In 2008, Select Shops, operator of online retail site SelectBlinds.com, grew sales by 33% from $25.6 million in 2007 to $34.1 million in fiscal 2008. The company credits brand marketing efforts through partnerships with popular television shows such as ABC’s Extreme Makeover: Home Edition, Discovery Channel and Bravo`s Top Design.

“Making a direct connection is difficult, but we do see dramatically improved results following a TV logo shot featuring our company,” says Rick Steele, Select Shops co-founder and chief marketing officer.

In 2008, average monthly visits increased 32% to 275,000 from 209,000 in 2007. “The brands have drawn over 1.5 billion media impressions over the past three years and the company has potential new partnerships lined up for the next three years,” Steele says. In addition to SelectBlinds.com, the company also operates SelectRugs.com, SelectBedding.com and SelectFans.com.

Future plans for Select Shops, No. 287 in the Internet Retailer Top 500 Guide, include introducing more home décor products and improving paid search. The company will be “paying more attention to pay-per-click campaigns, driving more business to our high converting products and pulling back on the ones that convert less than 3%,” Steele says.


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