February 13, 2009, 12:00 AM

Circuit City loses traffic power, while Newegg scrambles up in rankings

Traffic dimmed at Circuit City last month, falling 25% but Newegg cooked up a 51% boost in unique visitors, Nielsen Online says.

Katie Evans

Managing Editor, International Research

Traffic dimmed at Circuit City last month, falling 25% but Newegg cooked up a 51% boost in unique visitors, Nielsen Online says. Other winners were TigerDirect with a 28% increase and Frys.com with a 38% uptick. Losers included eBay sites eBay Electronics and eBay Computers, falling by 30% and 38%, respectively.

The top 10 multi-category computers and electronics shopping destinations in January with unique visitors in millions this year and last and growth from prior year, according to Nielsen Online were:

  • Best Buy, 17.42, 16.20, 8%
  • Circuit City, 10.90, 14.61, -25%
  • eBay Electronics, 6.85, 9.82,-30%
  • OSTG, 6.33, 5.36, 18%
  • TigerDirect.com, 4.88, 3.81, 28%
  • Newegg.com, 4.87, 3.21, 51%
  • eBay Computers, 3.72, 6.02, -38%
  • Gamestop.com, 3.29, 3.09, 6%
  • Windows Marketplace, 2.77, 3.27, -15%
  • Sony, 2.51, 2.37, 6%


Unique visitors count only once each shopper who came to a site, no matter how many times the shopper visited. This is a custom list compiled by Internet Retailer of the top online shopping destinations based on Nielsen Online data. Rankings may contain multiple web sites from the same retailer or manufacturer.

By length of visit, the top 10 online multi-category computers and electronics shopping destinations in January (minutes:seconds), according to Nielsen Online, were:

  • OSTG, 46:14
  • Newegg.com, 19:22
  • CDW, 16:56
  • Canon, 16:22
  • TigerDirect.com, 15:44
  • eBay Electronics, 13:18
  • CompUSA.com, 13:08
  • Best Buy, 12:20
  • Frys.com, 10:35
  • Panasonic, 10:34


The top 10 retail goods and services advertisers in terms of online ad impressions (in millions) in January, according to Nielsen data, were:



  • Netflix, Inc., 10,143.44
  • United Online Inc., 2,987.61
  • eBay, 1, 218.73
  • Mattel.com, 884.31
  • Bidz.com, 882.19
  • DirectBuy,849.11
  • Target Corporation 455.80
  • Wal-Mart Stores, Inc., 415.99
  • DirectTV, Inc., 374.80
  • Blockbuster Inc., 348.82

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