February 4, 2009, 12:00 AM

The CEO is seeing a global uptick in Nike’s online sales

Though consumers in global markets are being far more selective, Nike has seen a dramatic rise in its online sales, CEO Mark Parker said during a panel discussion at the World Economic Forum’s annual meeting in Davos, Switzerland.

Mark Brohan

Research Director

Though consumers in global markets are being far more selective, Nike has seen a dramatic rise in its online sales, CEO Mark Parker said during a panel discussion at the World Economic Forum’s annual meeting in Davos, Switzerland.

“We’ve seen a dramatic increase in online sales,” Nike CEO Mark Parker said during a question-and-answer session at the World Economic Forum’s annual meeting in Davos, Switzerland. Parker didn’t provide specific figures.

Parker made the comments in response to a question about changes in consumer behavior. He said consumers are choosing items more carefully and shying away from luxury goods for the time being. “Consumers are much more selective and spending more time editing their choices, focusing on the fewer things that really matter the most,” Parker said. He was part of a panel discussion titled Global Industry Outlook 3, along with Solomon Trujillo, executive officer at Telstra Corp. of Australia, Azim Premji, chairman of Wipro of India, George Halvorson, chairman and CEO at Kaiser Permanente, and Kendall Powell, chairman and CEO of General Mills USA.

“Online purchasing is a lot easier these days. Certainly with the younger generation it’s a much more natural process,” Parker said. Nike is No. 47 in the Internet Retailer Top 500 Guide.

The World Economic Forum is a not-for-profit organization based in Switzerland aiming to improve economic progress.

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