February 2, 2009, 12:00 AM

Online retail sales to grow 11% this year to $156 billion, Forrester says

U.S. online retail sales will grow steadily over the next several years but at a slower pace than in recent years, reaching $229 billion in 2013, Forrester Research Inc. reported today.

Katie Evans

Managing Editor, International Research

After growing 11% this year to $156.1 billion, up from $141.3 billion in 2008, U.S. retail e-commerce sales will grow steadily over the next several years though at a slower pace than in recent years, Forrester Research Inc. said today.

“While the overall retail pie shrinks as consumers cut back their overall spend, consumers will still continue to shift their wallet share to the web channel, both because it continues to be a channel of convenience and because it is a channel where consumers are mostly likely to find favorable pricing,” Forrester says in the report, “US eCommerce Forecast, 2008 To 2013.”

Moreover, e-commerce sales will continue to be driven this year by categories such as household appliances and consumer electronics, the report says.

Forrester projects that web sales will accelerate next year as government plans to stimulate the U.S. economy take effect.

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