January 29, 2009, 12:00 AM

Barrie Pace boosts natural search traffic on new e-commerce platform

Barriepace.com has increased traffic from generic search terms by nearly 100% using search engine optimization tools on its new WebLinc platform.

Paul Demery

Managing Editor, B2B E-commerce

Classic women’s apparel retailer Barrie Pace, a unit of Hartmarx Corp. and No. 234 in the Internet Retailer Top 500 Guide, has increased traffic from generic search terms like “mother-in-law’s dress” by nearly 100% since re-launching its site on the WebLinc Direct e-Commerce platform, the retailer reports.

Barriepace.com also says page visits are up 300% on the new platform. The retailer attributes both increases in part to WebLinc’s proprietary search engine optimization technologies and tactics; for example, automated page URL creation to reflect how people search.

Also new on the new platform for Barrie Pace are search options including the ability to search by price and a Shop by Ensemble tool that groups products together into packages that can be purchased separately or together as a single unit.

“Not only are we able to provide our customers a better shopping experience, we are also able to more effectively optimize the site for organize search,” says Lori Krzyzewski, vice president of marketing and advertising at Barrie Pace/Hartmarx. “We anticipate, with these increases in site traffic, we will realize higher conversion.”

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