PowerReviews Harnesses the Power of Product Pages as the Primary Landing Pages for Search Traffic
SAN FRANCISCO, CA, February 9, 2008 – PowerReviews Inc. today launches In-Line SEO, a major addition to PowerReviews’ product portfolio. In-Line SEO focuses SEO-generated traffic onto the Retailer’s Product Page, unifying all the Retailer’s SEO efforts for maximum results.
According to a Jupiter Consumer Study, 54 percent of experienced online shoppers rely primarily on search engines when trying to find a product to purchase online. With PowerReviews’ new In-Line SEO solution, organic search traffic is routed directly to the product page, where conversion is the highest and retailers have the most control. The solution eliminates the interim landing pages used in most review solutions today, sending search traffic straight to the most complete and relevant content, and eliminating the drop-off in traffic that typically occurs between the landing page and the product page.
Additionally, In-Line SEO gives retailers the opportunity to consolidate their SEO efforts in one place, no longer having to focus on the optimization of multiple pages. By displaying review content “in line” on a page, the new solution leverages the inherent PageRank of a product page while integrating valuable long tail keywords that drive highly targeted traffic.
“We noticed a growing number of retailers are unifying their SEO efforts around the Product Page,” says Robert Chea, COO of PowerReviews. “Our patent-pending ASP technology uniquely enables us to provide the In-Line SEO solution, fitting perfectly into this strategy.”
“We are delighted PowerReviews has delivered a solution that allows us to consolidate our SEO efforts onto our product pages,” says Jimmy Healey, Product Manager of OnlineShoes.com. “Our product pages are increasingly becoming the entry point for organic search traffic, and as a result we have spent significant time optimizing this initial experience for our users. In-Line SEO drives 100 percent of the SEO traffic directly to the product page, where we are best equipped to convert them, and this is a huge win for us.”
PowerReviews (www.powerreviews.com) provides customer reviews and social merchandising solutions to online retailers and their shoppers. The company`s platform for collecting, organizing, structuring, and moderating reviews helps significantly boost merchants sales, driving the highest uplift in the industry. In addition to working with more than 300 online retailers, including Staples, Toys "R" Us, REI, Drugstore.com, Gardener’s Supply, Diapers.com, and Jockey, PowerReviews operates its own consumer reviews and recommendation site, Buzzillions (www.buzzillions.com). The company is headquartered in San Francisco and has an international office in London.