January 8, 2009, 12:00 AM

ShoeMall.com adds alternative payments to give consumer spending some legs

ShoeMall.com believes one way to attract serious shoppers in a tough economy is offering them even more ways to pay. The online shoes retailer is adding alternative payments, included delayed financing.

Paul Demery

Managing Editor, B2B E-commerce

ShoeMall.com believes one way to attract serious shoppers in a tough economy is offering them even more ways to pay.

That’s why beginning this month ShoeMall, No. 138 in the Internet Retailer Top 500 Guide, is launching a delayed financing program.

Specifically, ShoeMall.com is adding a promotional financing offer for no payments for 90 days on purchases of more than $125. “In this economic downturn, customers are watching their budgets closely, and offering more alternative payments is another way for us to help them stretch their dollars,” says ShoeMall.com Internet manager Jodi Bresina.

For the delayed financing program, ShoeMall.com is working with Bill Me Later, whose technology enables retailers to grant instant credit to consumers. The new 90-day payment option will be featured as an alternative payment in the shopping cart. To use the delayed finance option, the customer has to enter their birth date and the last four digits of their social security number into certain data fields during the check out process. If qualified, they will then receive a real-time order approval.

ShoeMall.com is also looking at adding other alternative payments later this year including PayPal, another eBay payments company, and Google Checkout.

ShoeMall is a business unit of Mason Companies Inc., one oldest and biggest direct marketers of shoes headquartered in Chippewa Falls, Wis. The company’s other brands include ET Wright and Masseys.

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