New York, NY, December 18, 2008 – Norma Kamali, fashion designer of women’s clothing, introduces a new e-commerce site at www.NormaKamaliCollection.com. The site features a full line of Norma Kamali fashion clothing and accessories, including a special section of designs for Wal-Mart. The new site, built by Director Technology Partners (www.DirectorTech.com), is a blend of unique branding and e-commerce features.
The site’s homepage navigation design utilizes a distinctive grid pattern of thumbnail images, featuring many of the styles popularized by the acclaimed designer. “The navigation allows for a unique visual experience, consistent with the fashion itself,” said Lou Peter, Director Technology Partners’ Managing Director. “It’s intended to help accomplish both the branding and e-commerce objectives of the site,” he adds.
The e-commerce checkout aspect of the site is also unique. Norma Kamali created the concept of “Shop Like a Celebrity” to allow users 48 hours to try on her styles at home, before their credit cards are charged. Consistent with Norma’s interest in customer service, she feels that fashion is best evaluated in the comfort of one’s home, where women can experience it with their own accessories, prior to committing to the purchase. The site utilizes Director Technology Partners’ FASERTM e-commerce framework, which is customized for individual client needs.
About Norma Kamali
Fashion designer Norma Kamali is most celebrated for her innovative designs such as the sleeping bag coat. Norma’s clothing has always maintained a level of versatility and elegance through practical designs that cater to women’s lifestyle needs. Norma has received many awards and honors, including a plaque on the Fashion Walk of Fame in New York, three COTY awards, and the induction into the COTY Hall of Fame. www.NormaKamaliCollection.com
About Director Technology Partners
Director Technology Partners offers high performance e-commerce sites at a fraction of the cost of market leading companies. Offerings include comprehensive e-commerce services and a best-of-breed e-commerce platform. www.DirectorTech.com
Louis Peter Director Technology Partners