December 19, 2008, 12:00 AM

Amazon overtakes eBay as most-visited retail site, Nielsen says

Culminating a long stretch in which the two companies’ traffic numbers have been heading in opposite directions, Amazon.com passed eBay.com in November as the most popular retail destination on the Internet, according to Nielsen Online.

 

Culminating a long stretch in which the two companies’ traffic numbers have been heading in opposite directions, Amazon.com passed eBay.com in November as the most popular retail destination on the Internet, according to Nielsen Online.

Amazon.com, No. 1 in the Internet Retailer Top 500 Guide, attracted 57.7 million unique visitors last month, up 8% from last year, while eBay’s audience of 55.4 million was 6% lower than during November 2007.

Here are the top 15 retail web sites in November, with unique visitors in millions this year and last and the percentage change.

  • Amazon, 57,682, 53,630, 8%
  • eBay, 55,438, 59,041, -6%
  • Wal-Mart, 39,420, 35,003, 13%
  • Target, 35,902, 34,611, 4%
  • Best Buy, 22,138, 22,736, -3%
  • Sears, 19,541, 17,805, 10%
  • Dell, 17,058, 18,918, -10%
  • JCPenney, 16,933, 15,929, 6%
  • Circuit City, 16,609, 19,135, -13%
  • Netflix, 13,538, 11,954, 13%
  • Kohl’s, 13,257, 10,516, 26%
  • ToysRUs, 13,041, 13,726, -5%
  • The Home Depot, 12,169, 10,608, 15%
  • Overstock.com, 11,812, 18,419, -36%
  • Kmart, 11,713, 8,693, 35%

 

Unique visitors count only once each shopper who came to a site, no matter how many times the shopper visited. This is a custom list compiled by Internet Retailer of the top e-commerce sites in this category based on Nielsen Online data.

The top 10 online consumer goods advertisers in November, with impressions in thousands and share of impressions, according to Nielsen Online, were:

  • Avon Products Inc., 960,976, 9.7%
  • General Mills Inc., 681,068, 6.9%
  • iQ Derma, 609,441, 6.2%
  • The Procter & Gamble Co., 406,775, 4.1%
  • Unilever, 373,875, 3.8%
  • Nestle USA Inc., 234,484, 2.4%
  • Hasbro Inc., 222,223, 2.2%
  • Dermitage, 216,861, 2.2%
  • Sears Holding Corp., 209,111, 2.1%
  • FRS Company, 209,105, 2.1%

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Adrien Henni / E-Commerce

eBay and Russian Post accelerate cross-border deliveriies

EBay and Russian Post have signed a memorandum of cooperation aimed at reducing the time ...

FPO

Ernie Diaz / E-Commerce

Can Tencent win the mobile commerce battle with Alibaba?

The two Chinese Internet giants are increasingly encroaching on each other’s territories. A Beijing-based marketing ...

Advertisement