December 12, 2008, 12:00 AM

eBay and Webkinz top most-searched terms yet again

The term “ebay” was searched nearly 14.7 million times in October; “webkinz”—web-connected stuffed animals—was searched nearly 2.9 million times, according to Nielsen Online.

Katie Evans

Managing Editor, International Research

The term “ebay” was searched nearly 14.7 million times in October, with “walmart” coming in a distant second at 4.4 million and “amazon” third at 2.8 million.

These were the top retailer names searched last month according to data provided to Internet Retailer from Nielsen Online’s MegaView Search Custom Data. The MegaView Search data is based on tallies from 58 representative search engines.

When it came to retail products, the term “webkinz”-web-connected stuffed animals-was searched nearly 2.9 million times. “Halloween costumes” came in second at 2.4 million and “games” came in third at 1.4 million.

This is the fourth month in a row both “ebay” and “webkinz” topped the charts.

Following are the top 10 retailer and product searches for October, according to Nielsen Online:

Top 10 retailer searches
1) ebay, 14,677,000
2) walmart, 4,409,000
3) amazon, 2,812,000
4) target, 2,749,000
5) home depot, 2,602,000
6) lowes, 1,782,000
7) best buy, 1,678,000
8) netflix, 1,470,000
9) sears, 1,450,000
10) costco, 1,225,000

Top 10 product searches
1) webkinz, 2,857,000
2) halloween costumes, 2,415,000
3) games, 1,410,000
4) music, 876,000
5) dress up games, 693,000
6) dish network, 670,000
7) blackberry storm, 650,000
8) direct tv, 621,000
9) wii, 479,000
10) shoes, 429,000

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