December 10, 2008, 12:00 AM

CPA2Biz tunes up its customer reviews

CPA2Biz.com’s recent customer review program got a boost from an e-mail campaign and a quarterly raffle for a free iPod for customers who submit a review of the site’s accounting and finance products and publications.

Bill Briggs

Senior Editor

CPA2Biz.com has seen a boost to its customer review campaign since adding a raffle for a free iPod every quarter for customers who submit a review of the site’s products and publications for accounting and finance professionals.

The retailer says it has received positive responses from an e-mail campaign that distributed short, clear e-mails about the iPod offer. The campaign produced a 47% open rate, a 7% click-through rate and a 2.5% response rate from customers submitting a review, according to Melissa Rothchild, vice president of marketing at CPA2Biz.com.

“We see quite a lot of value in customer reviews. It gets customers more engaged with our site, more incentivized to come back to see their reviews posted and to read new reviews from their peers,” Rothchild says. “We feel customers can describe some of our very technical products in a way we cannot, and this helps with sales.”

CPA2Biz.com, No. 345 in the Internet Retailer Top 500 Guide, worked with Bazaarvoice Inc. to post reviews on the site within 24 to 48 hours of submission, Rothchild says.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

FPO

Charles Nicholls / E-Commerce

E-mail remarketing: three best practices to maximize revenue

Consumers who make it to the shopping cart are interested in buying. The chief strategy ...

Advertisement