December 8, 2008, 12:00 AM

Sears Holdings Corp. names retail industry veteran to head Lands’ End

Nick Coe, an executive with retail experience at brands including Levi Strauss and Banana Republic, is Lands’ End’s new president.

Sears Holdings Corp. has appointed Nick Coe senior vice president and president of Lands’ End. As part of his new role, the industry veteran will also oversee Lands’ Ends’ e-commerce operations, which are responsible for a significant portion of Lands’ End’s sales.

Coe has more than 25 years of experience in retail merchandising and marketing, most recently as senior vice president, merchandising and interim head of design for apparel retailer Banana Republic. While at Banana Republic, he played a key role in refining the retailer’s brand strategy and customer segmentation and developing and executing growth strategies.

Prior to Banana Republic, Coe spent 19 years with Levi Strauss & Co in a variety of leadership roles, working to build brands such as Dockers. Most recently at Levi Strauss, Coe was vice president, merchandising, North America, for Men’s and Boy’s.

Along with Coe, Sears also announced Scott Friedman as executive vice president, operating and support businesses; and Mark deBruin as senior vice president and president, pharmacy.

“This group of seasoned executives will help move Sears Holdings forward toward our financial priorities – improving margins, tightly controlling expenses and focusing on cash generation,” says Bruce Johnson, interim chief executive officer.

Sears Holdings Corp. is No. 8 in the Internet Retailer Top 500 Guide to Retail Web Sites.

 

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