December 5, 2008, 12:00 AM

Gamestop traffic grows 40%, but eBay posts double-digit drops, Nielsen says

Gamestop may market fun and games, but the e-retailer’s traffic growth was serious in October. More than 3 million unique visitors checked out the online merchant’s video game selection that month, Nielsen Online says.

Gamestop may market fun and games, but the e-retailer’s traffic growth was serious in October. More than 3 million unique visitors checked out the online merchant’s video game selection that month, helping it secure sixth place among e-retailers in Nielsen’s computer and consumer electronics destination category. Meanwhile, traffic to eBay Electronics and eBay Computers fell 43% and 40%, respectively.

The Top 10 computer and consumer electronics sites in October, ranked by unique visitors in millions this September and last, with year-over-year growth, according to Nielsen Online, were:

  • Best Buy, 12.44, 12.00, 4%
  • Circuit City, 10.51, 11.54, -9%
  • eBay Electronics, 5.50, 9.63, -43%
  • OSTG, 3.97, 4.53, -12%
  • TigerDirect.com, 3.61, 3.73, -3%
  • Gamestop.com, 3.27, 2.33, 40%
  • Newegg.com, 2.79, 3.15, -11%
  • eBay Computers, 2.67, 4.44, -40%
  • Canon, 2.10,1 .54, 36%
  • Sony, 2.03, 2.20, -8%

(Unique visitors count only once each shopper who came to a site, no matter how many times that shopper visited.) Rankings may contain multiple web sites from the same retailer or manufacturer.

The top 10 retail web sites for the category ranked by time per person, with time per visitor in the month, according to Nielsen Online, were:

  • OSTG, 0:40:30
  • Newegg.com, 0:19:32
  • CDW, 0:18:49
  • eBay Electronics, 0:13.48
  • Gamestop.com, 0:11:36
  • TigerDirect.com, 0:11:01
  • Best Buy, 0:10:57
  • Frys.com, 0:10:54
  • Sony, 0:9:32
  • eBay Computers, 0:07:20
The leading retail goods and services advertisers, in online ad impressions (in millions), in October were:
  • Netflix Inc., 7,730.71
  • United Online Inc., 2,147.60
  • eBay Inc., 1,449.64
  • Target Corp. Inc., 1,347.65
  • Bidz.com, 1,205.90
  • Fandango Inc.,1,199.87
  • True, 1,088.88
  • Amazon.com Inc., 958.57
  • Chick Downtown, 657.52
  • Wal-Mart Stores Inc., 636.18

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