December 3, 2008, 12:00 AM

GameFly wings its way into mobile commerce

The online game subscription service has launched GameFly Mobile, a new application that enables subscribers with Internet-enabled handheld devices to access or update their account information, place an order for a new game and read reviews.

Mark Brohan

Research Director

GameFly Inc., an online game subscription service, is winging its way into mobile commerce.

The company, No. 271 in the Internet Retailer Top 500 Guide, in October launched GameFly Mobile, a new service that enables subscribers with web-enabled handheld devices to access or update their account information, place an order for a new game and read reviews and recommendations.

GameFly Mobile uses an application from Usablenet Inc., a New York developer of wireless applications. “GameFly gives users an opportunity to connect and engage with video game content no matter where they are,” says GameFly senior vice president of business development Sean Spector.

GameFly and Usablenet spent six weeks developing the mobile commerce site, says Spector. GameFly joins other web retailers such as Sears Holdings Corp. (No. 8), 1-800-Flowers.com Inc. (No. 36), QVC Inc. (No. 11) and others in developing m-commerce sites for wireless device users.

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