December 3, 2008, 12:00 AM

Bluefly shakes up its senior management

Bluefly president Barry Erdos will step down from his position and chief marketing officer Bradford Matson will leave the company on Jan. 8. Erdos, who will remain on the Bluefly board, will be paid $212,500 and work in a non-executive capacity.

Mark Brohan

Research Director

Online apparel retailer Bluefly Inc. is shaking up senior management.

In a new regulatory filing, Bluefly says president Barry Erdos, who was named to the job in January, will step down from his position and chief marketing officer Bradford Matson will leave the company on Jan. 8.

Erdos, who will remain on the board of directors, will be paid a salary of $212,500 and work in a non-executive capacity, the company says. Matson, who earned about $691,000 in base compensation in 2007, including an annual salary of $350,000 and a performance bonus of $120,000, will work in an advisory capacity while the search begins for a new marketing executive.

Erdos previously served as president and chief operating officer at Build-a-Bear Workshop Inc. Prior to that he was the chief operating officer and a director at Ann Taylor Stores Corp., a woman’s apparel retailer where he previously served as the company’s executive vice president, chief financial officer and treasurer.

Matson has been Bluefly’s chief marketing officer since September 2005. He also has worked as director of marketing and communications for the Steppenwolf Theatre Co. and as senior vice president of advertising and brand communications at Spiegel Brands Inc.

Bluefly is No. 128 in the Internet Retailer Top 500 Guide.

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