mediaFORGE Social and Interactive Widget Ad Platform Now Integrates With LinkShare`s Targeted Merchandiser API
SALT LAKE CITY, UT, Nov 14, 2008 -- mediaFORGE announced the integration of its socialized widget ad platform with LinkShare`s Flex Links and Targeted Merchandiser API. This powerful combination gives retailers in the LinkShare affiliate network the benefits of mediaFORGE`s visually rich and highly portable widget ads along with LinkShare`s contextual targeting at the product level -- driving greater engagement rates and campaign success across affiliate sites.
mediaFORGE adds an entirely new social dimension to banner ads by incorporating extensible widgets that enable users to interact with content -- whether it`s browsing exclusive deals, watching a promo video, taking advantage of personalized specials, viewing product details, or searching a retailer`s website -- right from inside the ad. As a result, retailers can create meaningful brand interactions on a social network site, vertical site, or even a consumer`s desktop.
By integrating mediaFORGE widgets with LinkShare`s technology, affiliates can easily add rich, interactive content to their site, by simply copying and pasting a link. As a result, retailers can increase customer interaction and sales conversion across their network, as well as use mediaFORGE`s rich analytics to accurately track and measure the engagement of ad units on affiliate sites. LinkShare`s Targeted Merchandiser API automatically populates the widget ads with product offerings optimized for each site based on keywords and relevance.
LinkShare clients, including Foot Locker, a leading provider of athletic footwear and apparel, are using the integrated solution to deliver highly engaging, relevant, and portable widgets to their affiliate bases.
"Online retailers need to more effectively engage an increasingly sophisticated online shopper base," said Tony Zito, CEO and Founder of mediaFORGE. "By partnering with LinkShare, we`re able to help companies like Foot Locker increase the efficacy of their digital media and existing ad campaigns through interactive rich media and contextually relevant product offerings to ultimately increase sales conversion rates and revenue."
"LinkShare is always looking for new ways to enhance how our advertisers can engage consumers and improve their marketing performance," says Yasuhisa "Yaz" Iida, co-president of LinkShare. "Our partnership with mediaFORGE allows companies like Foot Locker to increase brand loyalty by offering a compelling interactive buying experience."
Founded in 2005, mediaFORGE is socializing and monetizing branded, immersive, and portable widgets that leverage existing online advertising inventory. The company received a $1.5 million Series A in July 2006 led by Prospector Equity Capital and private equity firm Gazelle Investments. www.mediaforge.com
LinkShare Corporation provides ecommerce businesses with a wide range of online marketing services including Search Marketing (SEM), Lead Generation and Affiliate Marketing. Advertisers can increase their online sales by leveraging LinkShare`s massive performance marketing network along with expert consultative services and patented technology. Superior service combined with technology innovation allows advertisers and publishers to acquire and retain new customers, increase revenue and drive results.