November 24, 2008, 12:00 AM

CafePress boosts international marketing efforts

To boost international sales, CafePress expands its shipping locations, shows prices in several currencies and localizes product offerings.

Katie Evans

Managing Editor, International Research

CafePress.com is expanding its international presence by giving customers in the United Kingdom, Canada and Australia the ability to view prices in their local currencies. It’s part of a global push that also will offer customers in these countries speedier shipping options and show them more relevant designs and products.

CafePress is an online retailer of customer-generated personalized products. Its site features technology that allows consumers to personalize and preview designs for products ranging from mugs to T-shirts, and to order those products. Consumers also can offer their designs for sale on CafePress.com and share in sales revenue.

CafePress already has customers in international markets, but the company is seeking to further build its sales abroad by making its user-generated commerce model easier for customers in other countries. In the future, CafePress plans to target additional countries and add more global shipping options, the company says.

”As our business expands to new markets, it has become increasingly important to focus on the needs of our international fans,” says Amy Maniatis, vice president of marketing. “By combining local currency, expanded shipping options and appropriate merchandise, we hope to augment our already extensive overseas exposure.”

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