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Visitors may customize the site to their own specifications so their own prescriptions show up automatically when they log in. Shoppers also can store photos on the site for sharing with friends and relatives. “It has been a key to our success,” McCauley says of the customization features.
Tabs running atop the site’s home page list by category Walgreens.com’s products and services. They are easy to read and include a highlighted seasonal tab to attract the attention of visitors. A new feature enables shoppers to see if their local Walgreens pharmacy has a product listed online.