November 21, 2008, 12:00 AM


(Page 6 of 6)

Visitors may customize the site to their own specifications so their own prescriptions show up automatically when they log in. Shoppers also can store photos on the site for sharing with friends and relatives. “It has been a key to our success,” McCauley says of the customization features.

Tabs running atop the site’s home page list by category’s products and services. They are easy to read and include a highlighted seasonal tab to attract the attention of visitors. A new feature enables shoppers to see if their local Walgreens pharmacy has a product listed online.


Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!




Relevant Commentary


Seth Barnes / BLOG_ROOT

Commissions are for closers

A executive responds to an Internet Retailer article describing a web merchant’s decision to ...


Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...