The economy is hurting many retail players, but it may be helping discount merchants like Walmart.com. Traffic to Wal-Mart’s e-commerce site grew 26% year-over-year in October helping it secure third place in traffic to e-commerce site for the month, Nielsen Online says. Meanwhile e-retailers eBay, Target , Dell and Sears all took traffic hits last month.
The Top 10 online retail destinations in October, ranked by unique visitors in millions this October and last, with year-over-year growth, according to Nielsen Online, were:
- eBay, 49.21, 54.49, -10%
- Amazon.com, 48.26, 44.74, 8%
- Wal-Mart Stores, 25.31, 20.07, 26%
- Target, 23.82, 24.02, -1%
- Netflix, 14.28, 11.12, 28%
- Dell, 14.27, 14.95, -5%
- Best Buy, 12.44, 12.00, 4%
- Sears, 11.75, 11.82, -1%
- The Home Depot, 11.05, 10.28, 7%
- JC Penney, 10.70, 10.19, 5%
The top 10 consumer goods advertisers in terms of online ad impressions (in millions) in October, according to Nielsen data, were:
- Procter & Gamble Company, 652.44
- General Mills Inc., 644.33
- Hasbro Inc., 496.96
- Unilever, 481.72
- Dermitage, 433.02
- Avon Products Inc., 333.55
- Sears Holdings Corp., 243.38
- Raw Natural Beauty LLC, 227.59
- FRS Company, 224.05
- Ookisa, 193.44
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