November 12, 2008, 12:00 AM

Scholastic.com and QVC.com were tops in response time for October

In October, Scholastic.com generated a high broadband Internet backbone response time of 1.09 seconds to lead all top 50 e-retailers, according to Gomez. Overall the 50 largest retail web sites had an average backbone response time of 2.43 seconds.

In October, Scholastic.com generated a high broadband Internet backbone response time of 1.09 seconds, to lead all top 50 e-retailers, according to measurements from Gomez Inc.

Gomez analyzed availability and response time from the Internet’s distribution network, or backbone, which is another way for retailers to monitor web site performance.

Scholastic was followed by QVC.com at 1.13 seconds, Avon.com and LLBean.com at 1.19 seconds, Dell.com at 1.27 seconds, Apple.com at 1.44 seconds, and ColdwaterCreek.com at 1.44 seconds.

Overall the 50 largest retail web sites had an average backbone response time of 2.43 seconds, Gomez says.

 

How big retailers measure up on backbone response time
Retailer Response Time
Scholastic.com 1.09 seconds
QVC.com 1.13 seconds
Avon.com 1.19 seconds
Dell.com 1.27 seconds
Apple.com 1.44 seconds
ColdwaterCreek.com 1.44 seconds
OfficeDepot.com 1.44 seconds
CDW.com 1.50 seconds
Nordstrom.com 1.50 seconds
Newegg.com 1.55 seconds
JCPenney.com 1.59 seconds
Staples.com 1.63 seconds
LLBean.com 1.65 seconds
Zappos.com 1.67 seconds
MusiciansFriend.com 1.73 seconds
Overstock.com 1.75 seconds
VictoriasSecret.com 1.76 seconds
FootLocker.com 1.79 seconds
Walmart.com 1.79 seconds
CompUSA.com 1.82 seconds
TigerDirect.com 1.84 seconds
HSN.com 1.92 seconds
Williams-Sonoma.com 1.98 seconds
FTD.com 2.00 seconds
CircuitCity.com 2.04 seconds
Buy.com 2.09 seconds
HomeDepot.com 2.11 seconds
BlueNile.com 2.12 seconds
Chadwicks.com 2.14 seconds
Macys.com 2.28 seconds
BarnesandNoble.com 2.35 seconds
Average 2.43 seconds
BestBuy.com 2.65 seconds
Gap.com 2.74 seconds
Quixtar.com 2.76 seconds
OfficeMax.com 2.86 seconds
HPShopping.com 2.91 seconds
Costco.com 3.32 seconds
NeimanMarcus.com 3.36 seconds
OrientalTrading.com 3.37 seconds
Toysrus.com 3.47 seconds
Amazon.com 3.71 seconds
Drugstore.com 3.72 seconds
Sears.com 3.84 seconds
Target.com 3.87 seconds
Netflix.com 3.95 seconds
1800Flowers.com 4.25 seconds
Saks.com 4.81 seconds
Peapod.com 7.41 seconds
PCConnection.com NA
SonyStyle.com NA
Average 2.43 seconds
Source: Gomez Inc. Gomez captures and reports real time web site performance monitoring data for the above retailers as measured from the global Internet backbone in October.
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