November 6, 2008, 12:00 AM

Qoof launches video e-commerce platform

Online retailers including Ice.com, Buy.com and Geeks.com are working with Qoof to build sections of their sites that feature video widgets imbedded with buy buttons, click-to-call and other features.

Paul Demery

Managing Editor, B2B E-commerce

Online retailers including Ice.com, Buy.com and Geeks.com are working with Qoof Ltd. to build shopping sections of their sites that feature video widgets imbedded with buy buttons, click-to-call and other features, Qoof founder and CEO Richard Kligman says.

Qoof also helps online retailers distribute the video widgets through affiliate and social networks. Client retailers load videos to Qoof.com, where Qoof uses the videos to develop e-commerce widgets that merchants can place on their own sites or distribute through online affiliate and social networks, Kligman says. When a shopper clicks a buy or click-to-call button in one of the video widgets, she’s taken directly to a buy page or customer service form on the retailer’s web site.

“We are looking to bring the customer experience to a level where he can almost touch the jewelry and get as much information as possible,” says Pinny Gniwisch, executive vice president and co-founder of marketing at Ice.com. “The Qoof widget will allow us to stream videos to our customers on any format and social network they are on.”

Qoof charges a monthly widget hosting fee that averages with a range of $300 to $500, depending on the number of video widgets, plus a per video view fee of about three cents and a percentage of any sales generated by each video widget.

Gniwisch adds that Ice also will work toward letting online shoppers shop by product video. “We want to allow customers to search and get videos as well as static pictures,” he says.

Qoof currently works with about 15 retailers but expects to have about 200 client retailers next year, Kligman says.

Ice.com is No. 144 in the Internet Retailer Top 500 Guide. Buy.com is No. 33.

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