- SHOP.COM Adds New Merchants to Growing List of Partners

NEW YORK, NY, NOVEMBER 03, 2008 (AD TECH) - SHOP.COM (booth # 2217), the destination comparison shopping engine designed for women, announced today at ad:tech New York, 43 new merchants, including Williams Sonoma, Pottery Barn, Land`s End and Overstock.com, joining the site`s CPC (cost-per-click) and CPO (cost-per-order) programs.

SHOP.COM`s new merchant partners further SHOP.COM`s already extensive offering of products and brands. From luxury time pieces to outdoor expedition gear, SHOP.COM offers an extensive selection of millions of products and thousands of brands that help shoppers find everything they need "under one roof." Through SHOP.COM`s CPC program consumers can purchase directly from hundreds of partner stores, like Hanes.com, while the CPO program enables consumers to browse and purchase items on SHOP.COM, using their proprietary universal shopping cart, OneCart(R).

"SHOP.COM provides a platform for online retailers to achieve increased brand exposure among highly-qualified consumers," said Rich Jagisch, Director of eCommerce Marketing from DeepDiscount.com. "SHOP.COM`s multiple media options offer an efficient way to connect our products to consumers on the Web and to capture maximum online demand."

"With the economy in a less-than-favorable state, shoppers are in search of savings, convenience and a compelling shopping experience," said Drew Green, vice president of sales for SHOP.COM. "SHOP.COM is a great resource for busy women looking to find everything at a one-stop-shop. Our new retail partners are a welcome addition to the site`s already robust list of merchants."

Merchants joining the CPC and CPO programs are:

1-800-Mattress -- Mattress supplier -
AllergyBuyersClub.com -- Healthy home and allergy relief products -
Art Select -- Iconic art posters
Ballard Designs -- Home furniture and accessories
Big T Calendars -- Calendars, organizers and adress books
BizChair.com -- A variety of office chairs
Cascio Interstate Music -- Music instruments
Christian Book Distributors -- Christian books, videos, DVDs, CDs and more
Christopher`s Games of Quality and Distinction -- Indoor and outdoor games
Do-Dah Doodles -- Infant and baby wear
Gaiam -- Green and healthy products
GreenandMore.com -- Green products
Hanes.com -- Clothing, socks and underwear for men, women and kids
Helzberg Diamonds -- Diamond jeweler
Hold N Storage -- Products for storage and organization
HSN.com -- Wide assortment of products and brands
Instawares.com -- Restaurant supply superstore
InvitingHome.com -- Architectural products, furnishing and lighting
Jacob Time -- Luxury watches for men and women
JC Penney -- Apparel for the whole family, jewelry, house wares and home decor
Land`s End -- Classic clothes for men, women and children
Leapfrog.com -- Engaging and effective learning games and toys
Motorcycle Superstore -- Selection of motorcycle gear, apparel, parts and accessories
Mountain Gear -- Selection of expedition gear for Climbing, Backpacking, Mountaineering, Camping, Skiing, Indoor Climbing and more
Overstock.com -- Name brand clothing, accessories and house wares at clearance prices
PC Universe -- Online value-added reseller of IT products and services
PersonalizationMall.com -- Personalized gifts
Pottery Barn -- Home furnishings and house wares
Pottery Barn Kids -- Bedding and furniture for kids and baby
Pottery Barn Teen -- Furniture and home decorating for teens
ProFlowers -- Flower delivery
Recreational Equipment, Inc. -- Outdoor gear and products
Rock Creek -- High quality outdoor equipment
Ross-Simons -- Jewelry and watches
ShopRadioFlyer.com -- Toys and games
Teleflora -- Flower delivery
TravelSmith -- Travel clothing and gear
Ulta.com -- Beauty Retailer
Vitamin World -- Vitamins, minerals and herbal products
West Marine -- Boating related products
Williams Sonoma -- Home and house wares
Williams Sonoma Home -- Home furnishings and bedding and bath linens
Working Person`s Store -- Workwear clothing and accessories

About SHOP.COM
SHOP.COM is the destination comparison shopping engine that merchandises to women and leverages the multi-merchant features of its patented OneCart(R) technology. Designed with the busy woman in mind, SHOP.COM offers an authoritative selection of products from well-known brand name merchants and high quality specialty retailers. Privately-held, SHOP.COM is a California-based company with offices in New York City and London. For more information, visit the company`s website at www.SHOP.com.