November 4, 2008, 12:00 AM

Bluefly says ‘I do’ to new wedding site

Bluefly has launched Wedding 2.0, an online boutique for soon-to-be brides and grooms and their family and friends.

Katie Evans

Managing Editor, International Research

Bluefly has launched Wedding 2.0, an online boutique for soon-to-be brides and grooms and their family and friends.

Hosted at Bluefly.com/wedding, the shop allows visitors to browse by choosing their role in the wedding, selecting “I’m in it” or “I’m invited." Shoppers in a wedding can search by color for formal or semi-formal attire. Shoppers invited to a wedding can start their search by choosing the type of wedding: formal, semi-formal, destination or civil ceremony.

“We recognize there is so much angst surrounding wedding prep and want to give shoppers an outlet where they can point and click their way to the perfect wedding and latest trends without leaving their laptop,” says Melissa Payner, CEO of Bluefly.com.

Bluefly is No. 128 in the Internet Retailer Top 500 Guide.

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