November 3, 2008, 12:00 AM

Veteran online marketer joins Kaboodle as VP of advertising

Shari Gunn, former head of marketing for magazine web sites including GoodHousekeeping.com and MotorTrend.com, has joined social shopping site Kaboodle as vice president of advertising and business development.

Katie Evans

Managing Editor, International Research

 

Shari Gunn, former head of marketing for magazine web sites including GoodHousekeeping.com and MotorTrend.com, has joined Kaboodle Inc., operator of social shopping site Kaboodle.com, as vice president of advertising and business development.

Gunn will oversee revenue generation on Kaboodle.com through online display advertising and strategic partnerships with retailers. She will work closely with Hearst Magazines Digital Media, which sells advertising on Kaboodle.com. Hearst Magazines Digital Media is a unit of Hearst Corp., which acquired Kaboodle last year.

“She brings a wealth of business and media advertising experience to the company, including an unparalleled understanding of the online media industry,” says Manish Chandra, founder and CEO of Kaboodle.

Before joining Kaboodle, Gunn managed the marketing and online solutions group at Hearst Magazines Digital Media for more than a dozen web sites, including Cosmopolitan.com, GoodHousekeeping.com, MarieClarie.com and Seventeen.com. Also while at Hearst Magazines Digital Media Gunn managed business integration activities related to the acquisitions of Kaboodle and RealAge Inc.

Prior to Hearst, Gunn served as vice president, marketing, for Primedia’s Automotive Enthusiast digital group, where she headed marketing efforts for a network of more than 50 automotive magazine web sites including MotorTrend.com, Automobile.com and HotRod.com. Gunn also co-founded the online media company FreeRealTime.com in the financial services industry.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement