While eBay consistently ranks among the top online retailers in terms of traffic according to Nielsen Online rankings, the number of unique visitors to the retailer’s sites also has been consistently falling in recent months. Last month, traffic to two eBay apparel and beauty sites-eBay Clothing, Shoes and Accessories and eBay Jewelry and Watches-fell 19% and 44% respectively, even though they ranked No. 1 and No. 9 in traffic for the category.
New Nielsen data shows a similar trend for computer and consumer electronics shopping destinations. Last month, unique visitors to eBay Electronics fell 18%, even though the merchant came in third in traffic for the category. EBay Computers, which ranked fifth, experienced a 12% traffic decline.
The Top 10 computer and consumer electronics sites in September, ranked by unique visitors in millions this September and last, with year-over-year growth, according to Nielsen Online, were:
- Best Buy, 13.52, 12.29, 10%
- Circuit City, 9.83, 9.32, 5%
- eBay Electronics, 8.02, 9.76, -18%
- OSTG, 4.57, 4.49, 2%
- eBay Computers, 4.28, 4.86, -12%,
- TigerDirect.com, 3.36, 3.71, -10%
- Newegg.com, 3.28, 2.56, 28%
- Gamestop.com, 3.19, 2.17, 47%
- Windows Marketplace, 2.29, 2.82, -19%
- Canon,1.88, 1.80, 4%
(Unique visitors count only once each shopper who came to a site, no matter how many times that shopper visited.)
The top 10 retail web sites for the category ranked by time per person, with time per visitor in the month, according to Nielsen Online, were:
- OSTG, 0:25:54
- Newegg.com, 0:21:01
- CDW, 0:16:07
- eBay Computers, 0:12:14
- CA Computer Associated International, 0:11:20
- TigerDirect.com, 0:11:00
- Canon, 0:10:31
- Gamestop.com, 0:10;16
- eBay Electronics, 0:9.49
- Best Buy, 0:9:25
The leading retail goods and services advertisers, in online ad impressions (in millions), in September were:
- Netflix Inc., 7,684.37
- Fandango Inc., 2,732.90
- United Online Inc., 2,365.27
- eBay Inc., 985.33
- Target Corp. Inc.,785.49
- Reunion.com LLC, 511.91
- Direct TV Inc.,459.27
- Direct Buy, 381.40
- StubHub.com, 329.64
- Spark Networks plc, 322.40
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