The scanners will allow consumers to make purchases in apps that build in Apple Pay, the new mobile payment system that Apple will officially ...
The deal combines the two leading services that update consumer e-mail addresses, FreshAddress says. Return Path says it will focus on improving e-mail senders’ delivery rates.
FreshAddress Inc. announced yesterday a deal to buy the e-mail updating service from rival Return Path. The deal combines the two leading e-mail change of address services, says Bill Kaplan, CEO of FreshAddress.
“Now companies, nonprofits, and agencies will have one easy way to update their e-mail address databases with 100% of the e-mail address changes provided by consumers worldwide," Kaplan says.
FreshAddress will acquire in the deal Return Path’s lists of matching pairs of old and new e-mail addresses, hygiene technology, client and partner relationships and related patents. The deal is expected to close by mid-December. The purchase price was not disclosed.
Return Path, which recently acquired Habeas, a company that specializes in providing e-mail inbox providers with lists of reputable senders, will focus on e-mail deliverability services, says Matt Blumberg, CEO. “By selling our ECOA business to FreshAddress, our long-time esteemed competitor, our clients will realize a significant improvement in match rates and resulting revenue generation,” Blumberg says.