As consumers adjust to this year’s challenging economy, the online retailing and marketing channels continue to play key roles for both buyers and sellers, comScore Inc. CEO Gian Fulgoni said in a recent presentation, “State of the U.S. Retail Economy.” Economic pressures have slowed the rate of year-over-year growth in online retail spending, which fell to 9% in the second quarter from 22% in Q2 of 2007. But that’s nearly double the 5% Q2 growth rate of offline sales. And, while some web-only retailers like Amazon.com have gained market share, multi-channel retailers as a whole have increased their share of online retail sales at the expense of web-only merchants, comScore says. At the same time, 75% of consumers say the Internet has become more important as a source of information about product pricing.
The web’s role heading into the holidays
For both buyers and sellers, the Internet looms as a more important shopping channel. Its impact extends to stores, comScore says.
Internet Retailer
Topics: Commerce, Online retailers, Online shopping, Retailing, Spyware
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