October 28, 2008, 12:00 AM

eBay and Webkinz once again top most-searched terms

eBay, Target and Amazon topped retailer searches in September. Toys, games and electronics dominated the top 10 products searched last month.

Katie Evans

Managing Editor, International Research

 

The term “ebay” was searched for more than 16 million times in September, leaving “target” at 2.9 million and “amazon” at 2.7 million in the dust.

These were the top three retailer names searched last month according to data provided to Internet Retailer from Nielsen Online’s MegaView Search Custom Data. The MegaView Search data is based on tallies from 58 representative search engines.

Toys, games and electronics dominated the top 10 products searched last month. The term “webkinz”-web-connected stuffed animals-was searched more than 3.5 million times. “Games” came in second at almost 1.7 million and “halloween costumes” third at more than 1.2 million.

This is the third month in a row both “ebay” and “webkinz” topped the charts.

Following are the top 10 retailer and product searches for September, according to Nielsen Online:

Top 10 retailer searches
1) ebay, 16,069,000
2) target, 2,934,000
3) amazon, 2,709,000
4) home depot, 2,683,000
5) best buy, 1,936,000
6) lowes, 1,720,000
7) netflix, 1,720,000
8) sears, 1,662,000
9) walmart.com, 1,240,000
10) circuit city, 1,147,000

Top 10 product searches
1) webkinz, 3,515,000
2) games, 1,695,000
3) halloween costumes, 1,238,000
4) wii, 629,000
5) ipod, 480,000
6) barbie, 478,000
7) mp3 players, 447,000
8) transformers, 439,000
9) digital cameras, 437,000
10) computers, 379,000

 

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