October 17, 2008, 12:00 AM

CafePress.com adds camcorder to its design-it-yourself platform

A partnership between CafePress and Pure Digital lets shoppers personalize the Flip Mino to make it one of a kind.

Katie Evans

Managing Editor, International Research

Internet-enabled product personalization already is established in categories such as apparel, and a new offering from Café Press and Pure Digital Electronics is extending it into consumer electronics. Under a partnership between the two companies, shoppers can choose from thousands of professional designs, or create their own Flip Mino camcorders on the Café Press personalization platform.

The Flip Mino retails for about $180; consumers can design their own camcorder on the platform for no additional charge. Flip Video personalization options on Café Press include a customized design engine, called the Pattern Generator, for creating unique versions of the product. They can share and sell their designs online with the community at either Cafepress.com or TheFlip.com, to earn points for themselves or for non-profit causes.

“We created the Flip Mino to be a fun and simple way for people to share their stories with video. And now they can express themselves not only with the videos they record but the camcorders they use,” says Pure Digital CEO Jonathan Kaplan. “We see this as the new design frontier in personal electronics.”

CaféPress.com is No. 118 in the Internet Retailer Top 500 Guide to Retail Web Sites.

 

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