October 14, 2008, 12:00 AM

Grocery chains Acme and Albertsons beef up online shopping experience

Grocery store chains Acme and Albertsons have announced improvements to their online shopping programs. The two chains, both owned by Supervalu Inc., enhanced their e-commerce functionality to save budget-conscious consumers money and time.

Katie Evans

Managing Editor, International Research

Grocery store chains Acme and Albertsons have announced improvements to their online shopping programs. The two chains, both owned by Supervalu Inc., enhanced their e-commerce functionality to save budget-conscious consumers money and time.

Albertsons has had an e-commerce site since 1999 and Acme launched web-based shopping in 2004.

The retail sites, accessible at www.Albertsons.com and www.AcmeMarkets.com, are similar in design but specific features vary slightly for each site.


A spokeswoman for the company says some of the improvements include better product search, updated images and a faster response time. The Albertson site also has a more streamlined checkout process, the spokeswoman says.

Additionally, the Albertson site includes a nutrition IQ section that uses a color-coded system to separate foods by nutritional attributes such as low calorie or high in fiber. Other features include allowing shoppers to create a shopping list, shop by past purchases and by aisles, and view specials.

Visitors to the sites can view recipes and tools that allow them to plan meals. At Albertsons they also can search recipes by ingredients and preparation time and create a recipe box.

Both stores offer delivery and order online/pick-up in store options in certain areas. Shoppers can select a scheduled delivery or pick-up time from the next day to a week away. Consumers also can change their orders for home delivery until 10:00 pm of the night before the scheduled delivery. The charge for home delivery is $12.95 and store pick-up is $5.95.

“We really wanted to upgrade the workability of the site in terms of convenience. We are seeing more of a demand for online shopping from consumers, especially as gas is more expensive,” the spokeswoman says.

Supervalue has annual revenue of $45 billion.

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