Since its early days, eBags.com has prominently featured customer reviews and feedback on its assortment of handbags, backpacks, briefcases and suitcases. User-generated reviews now number more than 1.5 million and one product contains 4,000 reviews.
Not only can visitors sort searches by top rated products on product pages, they can instantly see how many customers would recommend buying the product, customer ratings of its durability, organization and overall quality. Search technology is from Endeca Technologies Inc.
“The thing that is really important is how much people write. Even in negative reviews this is helpful,” eBags co-founder and senior vice president of marketing Peter Cobb tells Internet Retailer.
Now user-generated content has moved beyond the product pages. Visitors can post their own videos about videos on the site, including bios of emerging designers, bag makers’ descriptions of special bag features and interviews at community service events.
“What we’re really saying is ‘it’s your whiteboard,’” Cobb says.
Silicon Valley, CA-based Liveclicker built the software to manage the videos and responses for eBags, according to Cobb. The videos can be sorted by brand, most-viewed and highest-rated. The feature is getting good play. For example, one video by bag maker Cinda B was viewed more than 1,900 times within two weeks, eBags says.
EBags.com is No. 90 in the Internet Retailer Top 500 Guide.
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