October 7, 2008, 12:00 AM

Meijer rolls out online ordering of groceries by the case

The Midwest retail chain has launched “Grocery by the Case,” a service that offers free shipping on bulk orders of $150 or more. Earlier this year, Meijer introduced an order online/store pick-up service and a web-based meal-planning widget.

Katie Evans

Managing Editor, International Research

Midwest retail chain Meijer Inc. continues to build out a web strategy, this time with a new “Grocery by the Case” service that offers free shipping on bulk grocery orders of $150 or more. Earlier this year, Meijer launched an order online/store pick-up service and a web-based widget for planning meals and shopping lists.

“Grocery has always been the cornerstone of the Meijer business, so it’s a logical evolution for us to offer grocery items to our online shoppers,” says Rob Fleener, vice president of marketing and e-commerce. “This is another example of our efforts to help Meijer customers save time and money.”

The Grocery by the Case program makes more than 2,000 products available for online purchase, including household cleaning supplies and pet food in addition to grocery categories of baking, beverages, breakfast foods, condiments, pasta, grains, snacks, soup and canned goods. The program promises to deliver orders within five to seven days from the time of online purchase, and it charges shipping fees of $6.95 for orders below $75 and $9.95 for orders of $75 to $149.99. Orders of $150 and more come with free shipping.

Meijer, which also sells apparel, consumer electronics and other goods along with grocery products, launched last year an e-commerce site developed and hosted by Fry Inc., a provider of e-commerce design, technology and services. In July, it rolled out the Meijer Mealbox web-based widget, which customers can copy to their own web pages, such as a blog, and use to plan meals with product information and printable coupons from Meijer.com. And last month, Meijer launched Grocery Express, which lets customers order groceries online and arrange to have them delivered to their car in the parking lot of a local Meijer store.

Grand Rapids, MI-based Meijer operates 182 stores inMichigan, Ohio, Indiana, Illinois, and Kentucky.

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