The Top 500 retailer buys Campus Deals, which offers mobile coupons to college students.
Coremetrics aims for easier reporting of analytics data in new release
The Coremetrics 2009 suite released today includes standard reports designed to make it easier for marketers to decipher analytics data, including information about mobile consumers.
Managing Editor, International Research
Coremetrics, one of the major providers of web analytics technology to online retailers, released today Coremetrics 2009, the annual fall upgrade to its software suite. The new release contains more standard reports and more ways for retailers to compare their performance against that of competitors.
“As we’re facing the harsh realities of the economy today, companies are coming to Coremetrics looking for the ability to be much more intelligent and accurate about how they target their customers,” says Mike Hulme, senior director of product marketing at Coremetrics. “Our customers have a lot of data, sometimes too much data. They want data in context so they can see how they’re performing versus competitors and the market, and they want to get that information more quickly.”
Among the new features in Coremetrics 2009, which builds on the spring update of the company’s analytics tools, are the following:
Coremetrics typically releases two major upgrades to its technology each year.