October 1, 2008, 12:00 AM

Shutterfly cuts clicks for photo books

Online photo printer and publisher Shutterfly introduced a new feature on its site called the Storyboard Tool that will make it easier for consumers to create photo books of favorite moments.

Bill Briggs

Senior Editor

For consumers who want to create photo books of their latest trips, birthday parties or other memory-making moments, online photo printing and publishing company Shutterfly Inc. now offers a tool to streamline the process.

The Storyboard Tool on Shutterfly.com automatically chooses the layout for photo books based on the number of pictures and orientation picked by consumers, the company says. Previously, consumers would spend time picking out a layout and manually placing pictures in a particular format.

“With our Storyboard Tool and other new photo book improvements, we hope to further inspire and encourage our community of storytellers by simplifying the process and speeding up the time it takes to preserve their memories forever,” says Kathryn Olson, chief marketing officer.

Earlier this year, the company launched a photo book community, Shutterfly Gallery, for consumers to share photo book ideas.

Shutterfly, No. 76 in the Internet Retailer Top 500 Guide, had online sales of $186.7 million in 2007.

Shutterfly CEO Jeffrey Housenbold spoke in June at the Internet Retailer Conference & Exhibition and his audio-visual presentation at IRCE 2008 is available on CD-ROM.

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