October 1, 2008, 12:00 AM

Netflix adds Starz to its constellation of instant-view movies and TV shows

Netflix subscribers will be able to stream to their computers some 2,500 movies, concerts and other video content from the premium TV channel Starz Entertainment. Netflix is launching the program today with a preview of the new Starz TV drama “Crash.”

Katie Evans

Managing Editor, International Research

Netflix Inc. announced today another deal adding to the instant-watching content if offers, saying its subscribers would be able to stream to their computers some 2,500 movies, concerts and TV shows from the premium TV channel Starz Entertainment LLC.

Netflix last week announced similar agreements with the CBS Television Network and Disney-ABC Television Group, and now offers subscribers more than 12,000 movies and TV shows they can watch instantly without downloading files. Subscribers pay no more to stream video to their computers, and can still hold the same number of DVDs.

Netflix and Starz are launching the offer today with a preview of the first episode of the new TV drama “Crash,” which will debut on Starz Oct. 17. 1,000 titles formatted for online distribution through a service called Starz Play are available now on Netflix, and more will be added in the coming weeks, the companies say.

"The coupling of Starz Play with our growing library of streaming content is an important step forward for both companies and for consumer choice," says Ted Sarandos, chief content officer for Netflix. "Our deal reflects the creative ways we are working with content partners to expand the profile and the number of choices our subscribers can watch instantly over the Internet, in addition to the 100,000 titles we offer on DVD through the mail." As part of the deal, Netflix, No. 17 in the Internet Retailer Top 500 Guide, now offers a Starz Play-only subscription for $7.99 a month.

The agreement is part of an effort by Starz to allow viewers to watch its content wherever and whenever they want, says Bill Myers, president and chief operating officer at Starz Entertainment. "Netflix has grown to be an innovative leader in the home video space and we are delighted to offer their customers our unique and robust collection of movies on a subscription basis,” he says. “This agreement is a strong vehicle to promote the Starz brand and showcase Starz` leadership position in the premium movie category."

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