September 30, 2008, 12:00 AM

eBay and stuffed animals top search terms lists for August

The term “ebay” received nearly 17 million searches last month, according to Nielsen Online. The term “webkinz”—for web-linked stuffed animals—received more than 5.5 million searches.

Katie Evans

Managing Editor, International Research

Online giant eBay has again topped the list of retailer searches. The term “ebay” received nearly 17 million searches during the month of August, according to data provided to Internet Retailer from Nielsen Online’s MegaView Search Custom Data. The MegaView Search data is based on tallies from 58 representative search engines.

In retailer name searches, the terms “walmart” and “target” followed, with almost 4.5 million and nearly 2.9 million searches, respectively.

The term “webkinz” topped the list of product searches in August, according to Nielsen Online. The web-linked stuffed animals received more than 5.5 million searches. Product searches were dominated by toys and games during the month. The terms “games” and “dress up games” received almost 1.6 million and nearly 1.2 million searches, respectively.

Following are the top 10 retailer and product searches for August, according to Nielsen Online:

Top 10 retailer searches

1) ebay, 16,917,000
2) walmart, 4,487,000
3) target, 2,855,000
4) home depot, 2,256,000
5) best buy, 2,003,000
6) netflix, 1,756,000
7) amazon.com,1,495,000
8) office depot, 1,267,000
9) sears, 1,207,000
10) staples, 1,150,000

Top 10 product searches

1) webkinz, 5,544,000
2) games, 1,553,000
3) dress up games, 1,159,000
4) pokemon, 611,000
5) cars, 580,000
6) direct tv, 579,000
7) dish network, 496,000
8) soap dispenser, 473,000
9) music, 469,000
10) wii fit, 412,000

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