Complementary Online Marketing Technologies Deliver More Traffic and Sales for Online Merchants
SEATTLE, WA – September 23, 2008 Mercent™, a provider of online marketing technology and services for retail merchants, today announced a strategic partnership with world-leading Organic Search Solutions specialist, YourAmigo, to apply the companies’ complementary online marketing platforms towards helping online businesses attract new traffic and new sales through coordinated organic search and paid online advertising campaigns.
YourAmigo’s cutting-edge organic search marketing technology and services improve customers’ SEO ranking and performance, enhance the customer experience, and open new sales channels through search engines which drive incremental new traffic and sales. Mercent complements YourAmigo by generating additional sales through online marketing channels including cart-based marketplaces, comparison shopping engines, Yahoo Search Submit Pro paid inclusion, and leading affiliate networks, making it easy for merchants to automate, measure, and optimize online product merchandising campaigns across these channels.
The key benefit of the new partnership is an acceleration of e-commerce revenue across online channels for retail merchants. Retailers can leverage insights gained from Mercent’s marketing platform to enhance performance of their SEO programs through YourAmigo’s platform, and vice versa. The joint offering creates higher quality and more relevant content, greater automation and sophistication in keyword analysis, more rapid search engine optimization, better merchandising, higher search engine rankings and an enhanced customer experience.
“YourAmigo’s Spider Linker™ organic search solution typically generates between 5%-25% of all online revenues for our customers worldwide; for some customers we drive an even greater percentage, up to 43%, of all their online revenues,” said YourAmigo CEO Rahmon Coupe. “Where we have joint clients, our close relationship with Mercent will provide the opportunity for YourAmigo to enhance online revenues even more.”
”In partnership with YourAmigo, Mercent is pleased to offer online retailers optimized marketing feeds delivered to all of the major online consumer shopping destinations,” said Eric Best, Mercent CEO. “We look forward to working closely with YourAmigo to provide advertisers comprehensive, high-performing campaign management services.”
Information regarding Mercent Retail shopping feed and paid inclusion management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is available at www.mercent.com.
Mercent provides online marketing technology and services to help retail merchants optimize performance across online marketing channels. Mercent`s on-demand platform, Mercent Retail, connects existing retail management systems and The Mercent Shopping Network, a network of more than 50 online shopping destinations including transactional marketplaces such as Amazon.com and SHOP.COM, comparison shopping engines (CSEs) such as Shopping.com and Shopzilla, paid inclusion programs like Yahoo! Search Submit Pro, and affiliate marketing programs such as LinkShare and Performics. Mercent Retail makes it easy for merchants to increase revenue and gross margins by promoting the right products with the right merchandising offers and placement using optimized product data feeds to these key retail channels. Mercent customers include 1-800-Flowers, Bass Pro Shops, Benefit Cosmetics, Celebrate Express, GUESS?, Levenger, Redcats Group, REI, and other leading retailers. Mercent is an Amazon.com Certified System Integrator, Buy.com Gold Certified Partner, SHOP.COM Certified Data Feed Provider, certified Google Product Search Partner and Yahoo! Search Submit Pro certified feed provider. Founded by veterans of Amazon.com, Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.
About YourAmigo Ltd
YourAmigo is a global organic search solutions specialist that provides scalable, automated, high-ranking SEO, online marketing, merchandising and Web 2.0 services for some of the world’s leading companies, including Sony, Avon, Redcats, PCConnection, Shopping.com, Brookstone, Digi-Key, JewelryTV, Flight Centre, HSN Catalog Services, PropertyFinder, Active Hotels and Everywine, to name but a few.
YourAmigo is the only organic search optimization specialist in the world that has its genesis in search engine technology and not website development/design. With its team of search engine experts, patented technology and a performance based business model, YourAmigo allows clients to reduce the risk, complexity and cost associated with Organic Search Optimization and Marketing while delivering unprecedented measurability of organic search and unparalleled ROI.
With offices in the US, Europe and Asia and its multi-lingual capability, YourAmigo is truly helping large business with their global e-commerce expansion. For more information, visit www.youramigo.com.
Communications Director, Mercent