U.S. Hispanics visit retailers’ mobile sites more than non-Hispanics, a study shows.
Measuring online visitor engagement with multiple indices
Online retailers can take several steps to measure the engagement level of site visitors before, during and after their first visit to a site, says a new report from analytics consulting firm Web Analytics Demystified.
Chief Technology Editor
By analyzing phrases entered into Internet search engines that lead visitors to a web site, and comparing those phrases to branded keywords, e-retailers can calculate a brand index for determining how much visitors were engaged with a brand before arriving on a site, according to new report from analytics consulting firm Web Analytics Demystified Inc.
The brand index is one of seven indices used as a group for measuring online visitor engagement, according to the report, "Measuring the Immeasurable: Visitor Engagement," which was written by Web Analytics Demystifed founder Eric Peterson and Joseph Carrabis, founder of analytics consultants NextStage Group.
Producing a comprehensive look at web site visitor engagement also involves gathering information through indices that measure multiple ways in which consumers interact with a web site and its brand, the report notes.
The other indices are: