September 24, 2008, 12:00 AM

Mass merchants deliver web consistency in August

Shoppers with a high broadband connection in August could visit a mass merchandise site in about 5.77 seconds, says Gomez, compared with computer/electronics merchants in 6.17 seconds and apparel and accessories retailers in 6.21 seconds.

Shoppers with a high broadband connection in August could visit a mass merchandise site in about 5.77 seconds, says Gomez Inc., compared with computer/electronics merchants (6.17 seconds), apparel and accessories retailers (6.21 seconds) and specialty merchants (6.64 seconds).

When a site is accessed by a dial-up connection, mass merchandise retailers provided the fastest average access at 50.22 seconds, Gomez says. The next fastest category was apparel and accessories retailers at 53.96 seconds, followed by apparel/accessories merchants at 53.96 seconds.

Mass merchandise sites provided the fastest low broadband access in August at 18.41 seconds.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Bart Schaefer / E-Commerce

Applying back-to-school lessons to holiday e-mail strategy

It’s time to begin holiday “drip” campaigns that send a sequence of messages to consumers, ...

FPO

Shawn Aguilar / Mobile Commerce

Six mobile tips for the holidays

Mobile apps, location-based beacons and deep links are some of the tools at a retailer's ...

Advertisement