September 15, 2008, 12:00 AM

MyWebGrocer acquires Buy4Now and hires a marketing exec

MyWebGrocer, a provider of online marketing and commerce services to grocers, has completed its acquisition of Buy4Now, a provider of e-commerce applications to grocers. Buy4Now will operate as a subsidiary of MyWebGrocer.

MyWebGrocer, a provider of online marketing and commerce services to grocers, has completed its acquisition of Buy4Now, a provider of e-commerce applications to grocers. The company also hired Gerry Howatt, a former media manager for Vermont Teddy Bear Co., as director of marketing services.

“The combination of MyWebGrocer and Buy4Now is a perfect match of complementary companies,” says MyWebGrocer CEO Rich Tarrant. “The Buy4Now e-commerce application is perfect for those retailers looking for a fully customized solution offered through a traditional software license model.”

Clients of the Buy4Now e-commerce platform will have access to integrated MyWebGrocer’s on-demand software-as-a-service applications, including interactive advertising circulars, e-mail services and a recipe engine. MyWebGrocer also provides e-commerce on-demand software for managing online orders for home delivery and in-store pick-up.

Buy4Now, based in Ireland, brings U.S. grocers such as A&P;, Roche Brothers and New Seasons Market to MyWebGrocer’s client base. MyWebGrocer’s existing clients include Shoprite, Lowes Food Stores, Food Lion and 90 other grocery chains.

Buy4Now’s management team, headed by CEO Ali Murdoch, will remain with the company, MyWebGrocer says.

MyWebGrocer also has hired Gerry Howatt, a former media manager for the Vermont Teddy Bear Co., as director of marketing services. Howatt has served for 12 years in marketing, media and public relations positions.

At MyWebGrocer, Howatt will be responsible for driving new customers to grocer and consumer packaged good partners through advertising, trade shows, trade and direct marketing, and public relations. “His deep analytical expertise in the direct response industry coupled with his digital knowledge will help us drive even better customer acquisition results in the grocery vertical,” says Alec Newcomb, vice president of business development at MyWebGrocer.

Vermont Teddy Bear is No. 179 in the Internet Retailer Top 500 Guide.

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