September 12, 2008, 12:00 AM

More consumers take the Lakeside view, Nielsen Online says

Traffic to Lakeside.com grew 187% to 1.96 million in August. Meanwhile,traffic to two eBay retail sites experienced double-digit declines during the month.

Katie Evans

Managing Editor, International Research

Traffic to Lakeside.com grew 187% to 1.96 million in August. Meanwhile, traffic to two eBay retail sites experienced double-digit declines during the month.

The top Home & Garden retail sites in June, according to Nielsen Online, with unique visitors in millions in August 2008, August 2007 and year-over-year growth were:

  • The Home Depot, 12.51, 10.08, 24%
  • Lowe`s, 9.68, 8.09, 20%
  • eBay Home, 9.33, 11.96, -22%
  • IKEA, 3.28, 3.13, 5%
  • Home Shopping Network, 2.98, 2.79, 7%
  • eBay Crafts, 2.42, 3.62, -33%
  • Jo Ann.com, 2.40, 1.80, 33%
  • Lakeside.com, 1.96, .68, 187%
  • Northern Tool + Equipment, 1.93, 1.19, 31%

This is a custom list compiled by Internet Retailer of the top online Home & Garden destinations based on Nielsen Online data. Rankings may contain multiple web sites from the same retailer or manufacturer.

By time spent on the site, the leaders in the Home & Garden category in minutes and seconds were:

  • Tupperware Worldwide, 46:11
  • LTD Commodities, 29:59
  • Collections Etc., 20:02
  • Home Shopping Network, 17:38
  • Brylane Home, 15:21
  • Harborfreight.com, 12:43
  • Lakeside.com, 12:04
  • replacements.com,11:48
  • Pottery Barn, 11:27

The leading Home & Garden advertisers, in online ad impressions (in millions), in August were:

  • Sears Holdings Corp., Sears, 113.96
  • The Procter & Gamble Company Swiffer, 101.57
  • The Procter & Gamble Company Febreze, 49.41
  • The Clorox Company Clorox, 32.79
  • S.C. Johnson & Son, Inc. Ziploc, 17.43
  • Brown-Forman Corporation Lenox, Inc., 14.24
  • AB Electrolux Electrolux, 13.70
  • Minnesota Mining & Manufacturing Company, 11.37
  • Sealy Inc. Sealy Posturepedic, 9.39
  • Georgia-Pacific Corporation Dixie, 7.86
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