September 11, 2008, 12:00 AM

A gift 4 u: new service lets consumers send gift cards by text message

Green Commerce has launched the Textable Gift Card. The mobile platform enables retailers to offer consumers the ability to send gift cards via text messages.

Aiming to reduce paper and plastic and appeal to the growing number of consumers, especially younger ones, using their mobile devices for more than just phone calls, Green Commerce Inc. has launched the Textable Gift Card. The mobile platform enables retailers to offer consumers the ability to send gift cards via text messages.

“Texting is a trend, and as mobile commerce catches on, the new generation is expecting to give and receive gifts on their cell phones,” says CEO Saurabh Vaish.

Retailers implement the system by creating a link on their web site advertising the service. The link connects the retail web site to a branded web page hosted by Green Commerce. A consumer enters payment and billing information and the recipient’s name, e-mail address and mobile phone number into a form. Once payment is approved, Green Commerce sends the recipient a text message containing a code that can be entered during the checkout process on an e-commerce site. Or, the recipient can transfer online the gift card value to a retailer’s loyalty card system and then use the loyalty card in a store to redeem the value of the gift card.

The gift card service is free to senders. Retailers pay Green Commerce between 3% and 6% of a gift card’s value for the service.

In addition to its new Textable Gift Card system, Green Commerce is working on a mobile marketing program to offer retailers.

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